About HOKA

  • WHO WE ARE

    ABOUT US

At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types. We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

What makes us different

Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a smooth, soft and efficient ride. Click below to learn about the technologies that make HOKA footwear one-of-a-kind.
HOW IT ALL STARTED
Watch “The Rundown” to meet our founders and see how they parlayed a spark of inspiration into the creation of HOKA.
WATCH NOW

Key Product Timeline

Click the arrows to see the history of HOKA's key trainers.
  • 2009
    Mafate
    The original HOKA, born on the trails of Mt Etna.
    2009-05-01
  • 2010
    Bondi
    The original max cushion road shoe.
    2010-04-22
  • 2012
    Stinson
    The original all-terrain shoe.
    2012-08-22
  • 2014
    Clifton
    The road shoe that helped HOKA hit the mainstream.
    2014-07-16
  • 2015
    Challenger
    Lightweight HOKA cushioning forall terrains.
    2015-10-23
  • 2016
    Speed Evo
    Track spike that put us on the map at the Olympic Trials.
    2016-03-15
  • 2016
    Speedgoat
    The trail shoe built for the toughest terrain on Earth.
    2016-06-24
  • 2017
    Arahi
    The shoe that showed "stability" needn't mean heavy.
    2017-03-24
  • 2017
    Gaviota
    Combining maximum support andmaximum cushioning.
    2017-06-08
  • 2017
    Torrent
    HOKA cushion and ride in a lightweight package.
    2017-08-12
  • 2018
    Mach
    The shoe for the everyday fast tempo run.
    2018-06-11
  • 2019
    Evo Speedgoat
    A high-performance take on the trail franchise.
    2019-08-22
  • 2019
    Carbon X
    The racingshoe thatbroke the50mile World Record.
    2019-10-25
  • 2020
    Tennnine Hike GTX
    Bringing innovation to hiking.
    2020-07-12
  • 2020
    Bondi X
    The carbon plate for everybody.
    2020-09-04
  • 2021
    Mafate Speed 4
    A pinnacle product for technical trail.
    2021-10-11
  • 2023
    Rocket X2
    A best-in-class product geared for elite performance.
    2023-08-09
  • 2009
    2009-05-01
    Mafate
    The original HOKA, born on the trails of Mt Etna.
  • 2010
    2010-04-22
    Bondi
    The original max cushion road shoe.
  • 2012
    2012-08-22
    Stinson
    The original all-terrain shoe.
  • 2014
    2014-07-16
    Clifton
    The road shoe that helped HOKA hit the mainstream.
  • 2015
    2015-10-23
    Challenger
    Lightweight HOKA cushioning forall terrains.
  • 2016
    2016-03-15
    Speed Evo
    Track spike that put us on the map at the Olympic Trials.
  • 2016
    2016-06-24
    Speedgoat
    The trail shoe built for the toughest terrain on Earth.
  • 2017
    2017-03-24
    Arahi
    The shoe that showed "stability" needn't mean heavy.
  • 2017
    2017-06-08
    Gaviota
    Combining maximum support andmaximum cushioning.
  • 2017
    2017-08-12
    Torrent
    HOKA cushion and ride in a lightweight package.
  • 2018
    2018-06-11
    Mach
    The shoe for the everyday fast tempo run.
  • 2019
    2019-08-22
    Evo Speedgoat
    A high-performance take on the trail franchise.
  • 2019
    2019-10-25
    Carbon X
    The racingshoe thatbroke the50mile World Record.
  • 2020
    2020-07-12
    Tennnine Hike GTX
    Bringing innovation to hiking.
  • 2020
    2020-09-04
    Bondi X
    The carbon plate for everybody.
  • 2021
    2021-10-11
    Mafate Speed 4
    A pinnacle product for technical trail.
  • 2023
    2023-08-09
    Rocket X2
    A best-in-class product geared for elite performance.

Our culture

In 2020 we promised to take steps to dismantle racism in our industry and society, and become better allies. We recognise that fulfilling our promise to empower a world of athletes to fly over the earth will require a long-term commitment, a great deal of introspection and humility, and for you to hold us accountable. Click below to learn about the steps we have taken, and the steps we are taking. It’s Time to Fly™.

Careers

We are a bold brand rooted in performance, but we do our work with a smile. If you’re interested in joining our team, you can browse our current openings at the link below. We’d love to hear from you!

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From head to toe, road to trail - we've got you covered.
OUR HOKA COMMUNITY
Join our online community - follow us @HOKA_EU and tag #TimetoFly for your chance to be featured.
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